The Importance Of Your Website’s Speed

What Is A Website Speed?

Website speed refers to how quick or slow your webpages load.

Now usually, how long do you wait for a website to load? According to statisitcs its proven that 68% of people wait 2 seconds before coming off the page. This can cost you a whole load of customers.

Every business wants their website to deliver a great user experience, regardless of their industry. 

But, what has your website’s speed got to do with that? What difference does a fraction of a second make?

The answer? It makes a huge difference! It affects user experience, search rankings, sales and even conversions.

This post will explain the importance of your websites speed. Let’s begin!

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10 Reasons Why Your Website’s Speed Is Important:

Website Speed Is The First Impression You’ll Make

First impressions are vital on the web.

You only have once chance to make a great first impression, the internet is a very competitive place, you must stand out amongst competitors, and this begins with a consumers first impressions of your business. 

Website speed is the first impression your business gives off. If your website loads fast, you’ve instantly made a strong first impression. And it also improves your user experience! If it loads fast, your new visitor is immediately happy. 

If your website’s pages are lagging you have immediately made a negative first impression, which is going to be quite difficult to turn around.

If your visitor isn’t having a good experience on your site, they will simply look else, losing your customers to your competitors.

SEO

Google started using website speed as a ranking signal in their algorithm way back in 2010, and it continues to serve as one of the many factors that determine where your website shows up in the search results. 

Google recognises that delays in a website speed cause frustration, and therefore wont provide customers with good user experience.  This will therefore cause your websites ranking to decrease.

Faster loading websites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. Therefore, making your websites speed highly crucial for multiple of reasons.

High Bounce Rate

Slower websites are most likely to  suffer from a high bounce rate, lower visitor numbers and as a result a low conversion rate.

Bounce rate refers to the amount of visitors that visit no more than one page on your website before clicking off. 

If slow load speeds are driving people away, then it’s driving your sales away.

User Experience

Providing good user experience is crucial for any website.

There are two basic factors involved in a positive user experience:

  • Give visitors what they’re looking for
  • Give it to them fast.

Therefore, ensuring your website has a fast loading speed is important for user experience.

Having a good user experience will gain you returning customers as well as happy customers.

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